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Marketing a service is not like retail marketing. A service isn't highly visible, and it's difficult to show why your service is better than the competitor's. Your image, your reputation, you customer or client's feedback are all critical factors for branding a service. Each word must be selected carefully to be sure your positioning is articulated appropriately.
By investing in professionally branding your service you can quickly separate yourself from your competitors into a market all of your own.
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