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As the head coach, leading the strategy and project design, I enjoy working with the clients and KKD players to develop a creative yet strategic solution for each marketing challenge. My services include marketing consulting, graphic design, marketing research, and promotions.
I am fortunate to be connected with wonderful clients who are a delight to work with. They keep us at the top of our game by requesting high quality materials to give themselves a competive edge. I am also fortunate to have amazing teammates who are not only experts in their field, but also a blast to work with. Remember, it's a game. We play hard!
I recently graduating from Notre Dame as student and as a varsity diver. Since varsity diving took up the majority of my time during school, I had little real world-design experience. I knew I wanted to 'dive' into the world of design where I could have more of a personal connection not only my new coach, but also with the clients. During my search to find a design firm with a good atmosphere for my skills and personality, I knew Kelly King Design was the perfect fit for me.
Now, coming from an athletic background, I immediately was able to connect with that Kelly’s design objectives. With its team approach of effectively developing home run products and materials for the client, I knew it’d be easier than ever to take my knowledge from Notre Dame and deliver creative, meaningful messages for the clients. I have already learned how important the "fundamentals" of the design game are in order to deliver unique, creative concepts that deliver winning results.
I have enjoyed being a player, not riding the bench, right from the start. It is true, there is no "B" team. We are all required to contribute professional, quality work before the buzzer of the deadline.
Although there is much more to learn and practice, my goals in working with Kelly are to not only to know what it takes to satisfy both the client and team members, but also make use of my design influences and inspiration to create out of the ball-park designs.
When Kelly was recruiting me to be a player on her team, it immediately felt like a perfect fit for my website development playing style. Her marketing and design talents are a perfect complement to my website programming skills. I focus on making sure the skeleton and moving muscles of a site work efficiently with minimum wait time for the user.
My pre-game plan is to brainstorm with Kelly on our objectives and strategy for the site. Our goal is to create websites that not only look good, but also have a few programming bells and whistles that give our clients a competitive advantage on the course. I like to scout out ways of improving sites from the back end, especially with Search Engine Marketing tools.
Team playing is the way I like to work the best. I've played this game alone for a while, but the synergy I observe in our team is the kind of environment where everyone wins: the client as well as each team member. As a lifelong learner, I have a steady diet of standards and certifications to stay on the ball with the latest in web site optimization techniques.
Mary Roberts Henderson is an independent public relations consultant serving clients in Chicago, Cleveland and beyond. With over 20 years of experience in marketing communications and public relations, Ms. Henderson has worked on behalf of clients in financial services, healthcare and technology, from major corporations to small businesses and Internet companies.
